June 28, 2016
Leather. Beautifully crafted.
“Leather. Beautifully Crafted” is the title of Roderer’s new ad campaign. And we could not imagine of a better message for a brand that prides itself in producing top quality leather items with stunning design.
The idea of the campaign is based on the association of Roderer items with icons of our times or of the past, like the Porsche 911, the Eames chair or the Barcelona chair… Roderer’s items are presenting in a decor that feels natural but that also truly glorify their personality and beauty.
Expressing the “handmade” connection, the slogan is a reminder of the values of Roderer ; a combination of elegance, craftsmanship and individuality.